New parents are looking for cruelty free baby products that don’t test on animals. In order to find these products, they’re turning to the internet and social media as a guide. This is creating a new market in which brands can be more transparent with their practices.

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Simon Jameson

Simon Jameson is an expert reviewer at and has been with us since 2017. Trust his reviews as he is also a regular user of all products that he reviews.

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